The Company Report section allows you to track and analyse the performance of your business through structured data and graphs showing trends in revenues, appointments and costs incurred over time.
It can be consulted by accessing it from the side menu, clicking on 'Managers' and on 'Company Report'.
The area is divided into four sections
a Panel with the main report data;
a Company Profitability box;
a section dedicated to Breakdown Appointments;
a Cost Breakdown.
The 'Period' and 'Sector' filters at the top make it possible to view and analyse data according to specific periods and sectors (among the activities offered in the salon).
In particular, with the 'Period' filter it is possible to compare current data with previous periods, in order to have a clearer idea of the trend of the activity.
By setting a comparison period, percentages will be shown next to the data, highlighted in red if there is a decrease or in green if there is an increase compared to the numbers of the previous period.
Company Report Panel
The summary panel of the Company Report section shows 6 key figures:
Average Spend
This is the average expenditure incurred by clients at each appointment. It is calculated independently by the management system, dividing the takings with the number of receipts issued in the period under consideration.
Revenues
This is the salon's total revenue for the period under review.
Number of Clients Attended
This is the number of passes through the salon in the reporting period.
Average Service per Transaction
This is the average number of services performed per appointment. It is calculated automatically by the management system by dividing the total number of services performed by the number of receipts issued in the period under review.
Male
This is the number of salon passes relating to male clients in the period under review.
Female
This is the number of salon passes relating to female clients in the reporting period.
Business Breakdown
The Business Breakdown box, located below the main panel, analyses revenues in detail by dividing them into various sections:
Total: the pie chart showing the proportion of services, products and promotions, Outstanding Balances and the average spend;
Services: the takings on treatments carried out by the salon, the number of passes and the average spend;
Products: the takings on products sold by the salon and the percentage of product sales on total passes;
Promotions: the takings on promotions sold in the indicated period and the average spend.
The average spend is calculated independently by the management system by dividing the takings of the specific revenue category with the number of receipts issued.
The box also contains further specific indicators:
Outstanding Balances Collected
The number of Outstanding Balances collected by the salon in the reporting period.
% Colour
The percentage of hair dye treatments carried out. The value is calculated automatically by the management system, dividing the number of passes with hair dye treatments and the number of receipts issued for a Service in the period under consideration.
Purchases Per Visit
The percentage of passages in the salon that ended with the sale of a product. The value is calculated by the management system by dividing the number of receipts issued containing a product and the total number of receipts issued in the period under review.
Please Note: by clicking on "See Report" it is possible to access the Profitability Breakdown section, containing a more in-depth and detailed analysis of the salon's profitability categories.
Breakdown Appointments
On this box the steps taken in the salon are analysed in detail, dividing them into 2 categories:
Booked appointments includes information on all appointments entered (online or via diary) on a date prior to the client's treatment in the salon.
Last-Minute Appointments includes information on cash flows not linked to a booking and appointments entered on the same day as the client's treatment in the salon.
For both areas, the number of passes (top), the number of new and online clients, those who did not show up, those who cancelled, and the average spend are shown.
In addition to these items, there are further specific indicators:
Online
The percentage of clients who booked an appointment through online channels. The value is calculated by the management system by dividing the number of clients who booked an appointment online and the total number of appointments booked during the reporting period.
No-shows
The percentage of appointments to which clients did not show up. The value, calculated by the management system, is the division between the number of clients who booked an appointment and did not show up and the total number of appointments booked during the reporting period.
Cancelled
The percentage of booked appointments that were cancelled before the client entered the salon. This includes both appointments cancelled by the client and appointments entered and then cancelled by mistake.
The figure is calculated automatically by the management system by dividing the number of cancelled appointments and the total number of appointments booked in the period under consideration.
In addition to the Breakdown of Appointments and Breakdowns without Reservations, the area includes a graph with the number of Breakdowns and Reservations made, during the period under review, broken down by day of the week.
Please Note: by clicking on 'See Report', you can access the detailed section of Appointments Report, with further insights into the salon's service and appointment data.
Breakdown Costs
In this subsection the salon costs are analysed in detail, subdivided into 3 areas:
Total: the aggregated view of the cost data.
Personnel: the salon costs relating to employees.
Products: the salon costs relating to purchased items.
Other costs: the salon's additional costs.
Please Note: by clicking on 'See Report you can access the detailed section of Breakdown Costs with further insights into the salon's service and appointment data.