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How can I improve where my salon appears in marketplace searches?
How can I improve where my salon appears in marketplace searches?
Written by inter com
Updated over a week ago

The order in which salons appear in marketplace search results is calculated using many factors. Our algorithms are always working behind the scenes to calculate which salons should appear in which position.
Some of the things that our algorithm takes into consideration are:

  • Whether you’re a heavy user of Treatwell Pro (entering your direct bookings and showcasing real-time availability etc.)

  • Your review rating (as well as this, some of our reviews have a heavier ‘weighting’ than others. For example, a more recent 5* review carries more weight than a 5* review that’s a year old)

  • The search that the customer is doing (that’s whether they’re searching based on recommendations, top-rated, discount availability etc.)

  • The customer’s previous booking history

  • The customer’s geolocation

  • The number of reviews you have

  • The pricing point of your services compared to other salons (this applies to the particular treatment type being searched, as well as your pricing in general)

  • Persistent cancellation of appointments could negatively impact your ranking as this affects the customer experience.

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