What’s the Treatwell Ranking and How Does It Work?

Your ranking on Treatwell is influenced by several factors, such as reviews, pricing, and calendar updates. We regularly test and refine our system to optimise your venue’s chances of being seen by potential clients. Changes in your ranking are normal and part of ongoing efforts to help you get more bookings.

By focusing on these six strategies, you can boost your venue’s appeal, increase visibility, and secure more bookings on Treatwell.

Want to attract more clients through the Treatwell Marketplace? Here are six simple yet powerful strategies to enhance your visibility and convert more bookings:

Customer reviews are crucial for building trust and attracting new clients. If your salon receives at least five reviews within the first 4 months on the marketplace, you’ll get a visibility boost, making it easier for potential customers to find and book with you. Positive reviews provide social proof, helping customers feel confident in their choice, which can lead to more bookings.

Customers often compare prices when choosing which salon to book. Keeping your prices fair and competitive relative to other businesses in your area can make a significant difference. A well-priced menu can attract budget-conscious clients and those looking for value, increasing the likelihood that they'll choose your salon over others.

A well-written, illustrative description of your salon and thorough service descriptions are essential. Customers are more likely to book a treatment when they know exactly what to expect. Highlight the benefits, duration, and any unique aspects of each treatment you offer. This clarity helps set customer expectations, increasing their confidence in booking with you.

Ensure your agenda is actively updated with direct bookings to showcase your real-time availability. A well-maintained calendar not only helps you manage your schedule efficiently but also improves customer trust by showing your venue as responsive and organized.

Special promotions and discounts can incentivise customers to choose your services as well as create a sense of urgency, prompting customers to book straight away not to miss the offer! Consider offering limited-time discounts or bundled service packages to attract new clients and encourage repeat bookings.

Use widgets on your website and actively promote your services on social media platforms to reach a broader audience. Engaging content and strategic use of social media can drive more traffic to your venue’s page, increasing the chances of getting booked.

While following these tips can significantly improve your venue's conversion rate, it's also important to be mindful of cancellations, especially new booking cancellations, as they can impact your salon's ranking. If you have concerns about how this might affect your ranking, remember that customer-led cancellations happen to all venues. As long as you’re not actively encouraging customers to cancel, your ranking shouldn't be significantly affected.