How does "Reserve with Google" work?
Written by Victor
Updated over a week ago

You’ve heard us say it often enough: the hair and beauty industry is going through a digital revolution. Your next client is always just a click away – and that's where Treatwell comes in.

Our mission is to give you the best, most advanced tools for getting booked online. We're here to help fill those free slots – by giving your clients the opportunity to book you however and whenever they want to.

So, we've partnered with Google to make finding and booking you even easier. Your clients can now book you directly through Google with "Reserve with Google (RwG)". Read on to find out what it is and how it works.

What is "Reserve with Google"?

Reserve with Google (RwG) allows clients to book appointments with you directly through Google, without visiting a website (whether that's yours or Treatwell's). The power Google has over search engines is evident in the way clients look for salons. By using RwG, clients can make bookings in one click, as they search on Google and Google Maps.

Why is RwG great for your business?

A lot of bookings are made out of opening hours, and by a lot, we mean a staggering 47%. So it makes sense to offer your clients a 24/7 online booking channel for when you’re not around to answer the phone. Plus, let’s face it, Google is one of the biggest and brightest.

Google is the first place clients look to find and read more about salons, including key info like your address, venue pictures and client ratings. This is because when clients carry out a simple Google search, for example, “hair salons in London”, Google and Google Maps results show up before organic ones. Like this:


"Reserve with Google" means clients will be able to find you instantly by name, but also just by looking for salons in their nearby area, as you’ll pop up on Google Maps. Many new clients book through RwG - so ensuring your venue is set up to allow bookings this way offers a tidal wave of potential bookings!

How does it work?

The customer journey with RwG is streamlined to be as simple as possible, and these are the steps your new clients will take:

  1. The potential client searches for a salon on Google, finds it and clicks on "Book".

  2. The user is then able to choose which service they want, the date and time of appointment as made available by you, via Treatwell Pro. The user also adds their contact info and confirms their booking.

  3. The client then receives a confirmation email from Google & Treatwell, along with the usual appointment reminders. After the appointment, your client will also be asked to submit a review on Google about their experience, but not on Treatwell.

Of course, all RwG bookings are automatically updated in your Treatwell Pro calendar, so you don’t have to worry about conflicting appointments.

How does commission for "Reserve with Google" work?

When a new client books you through RwG, we don't charge a commission, meaning all RwG bookings will be completely free.

What are the requirements?

To take advantage of RwG bookings, you'll need to meet these requirements:

  • Your salon should be online on the Treatwell Marketplace

  • Pay at Venue (PAV) must be enabled, as this is the only way your clients can pay via RwG.

  • Your salon must be listed on Google.

  • You must claim your business via Google My Business - we will set this up for you.

How is it set up?

If possible, we'll set RwG up for you when you join Treatwell. You'll need to set up a google business account (it's free!) and then we can add a book now button for you.

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